Kenneth Goodgame is a respectable Operational management’s leader and the current SVP CMO at True Value Company. He specializes in creating million and billion dollar OEM excellence by using a combination of innovative merchandising, marketing, smart business strategy and streamlined financial oversight. As a leader, he is focused on delivering a balance of corporate alignment, key performance indicators, employee engagement and quality assurance systems that lead to improved performance and profitability.
Having been in the industry for a while, he fully understands the market trends and works towards putting in more innovative strategies, especially in employee engagement. He utilizes his veteran’s eye to navigate market shifts in order to avoid costly mistakes that are bound to happen in the course of his efforts.
Ken Goodgame has a bachelors of science in Marketing from the University of Tennessee. Since his graduation, he has been engaged in various companies that align with his field of interest. In 1996, he worked at Hardlines D28 as a product merchant. This is where he horned his skill by managing all purchasing indoor garden category for Southern Region. Due to his efforts in this company, there was an expansion into Puerto Rico with 14 stores.
Kenneth Goodgame left Hardlines in 1999 to become the director at Proprietary brands where he made a negotiation and execution of first-of-its –kind nationwide deal together with John Deere in manufacturing and selling tractors and consumer mowers under Scotts brands. Among other companies that he has worked for in the past are The Home Depot where he was the senior product merchant and Newell Rubbermaid where he became the senior president marketing sales and channeling. Other notable companies that have come under his leadership include, Techtronic Industries North America, Anderson, SC, Ace Hardware Corporation, Oak Brook, IL and recently at True Value Hardware Corporation, Chicago, IL.
As one of the leaders at True Value Company, he is engaged in ensuring that the company guides its member owners by offering a clear direction and programs that would eventually increase their retail sales. The company believes in its clients as their greatest asset and works to ensure that they get their worth.