Some clothing brands are easier to love than others. There is a reason for that. It has much to do with the people that are backing these brands. There are a ton of celebrities that put their name on jeans and dresses, but many of these people are just a name that is associated with a brand. Kate Hudson is the person that has managed to make people love her brand. She has taken Fabletics to the next level by pushing the brand into stores. She is talking with magazines, and this has made people recognize the Coupon Cabin brand.
Hudson has become a person that is serious about making people see how her Fabletics brand is different from the competition. There are people that are interested in the active wear that is presented by Kate Hudson. There are going to be a lot of people that try on the clothes and they will realize that they can do more than exercise in these garments. That is what Hudson talks about in the Marie Claire interview. She has managed to build a presence in the industry as one of the best designers of clothing for an active crowd.
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A lot of people just go through the motions buying gym wear, but Kate Hudson has a true movement. She has made clothing that people can run errands in. Some of these clothes are even suitable for work environments. All of this has made people look at the brand and the innovation that has been put into this brand. Kate Hudson is a smart businesswoman, and she knows the ropes. She has been able to design a brand that has a lot of stretchy material. She has made clothes that have performance material, and that makes these yoga pants and active wear quite comfortable for lounging. It also makes the clothes ideal for any type of exercising.
Kate Hudson is not alone. She has a lot of competition, but that is not what she is worrying about. The numbers were already in before she started building up all of these stores. The consumer base was growing with the website, but now there are even more people that are discovering Fabletics because of the connection with JustFab.
Hudson is excited about how the brand is evolving. She has done all that she can to promote Fabletics by appearing in commercials and modeling the clothes. With Hudson, the brand can go very far. It just takes a little time for people to start noticing what the brand has to offer. People are going to find this out with the subscription services. This is where people will be able to get clothes once a month. Source: http://www.bustle.com/articles/152273-when-is-fabletics-swimwear-coming-out-start-planning-for-the-beach-now-photos