An industry pioneer who takes on technology, originality as well as innovation on a worldwide level, Lori Senecal is the current global chief executive officer of CP+B (Crispin Porter + Bogusky).
CP+B is a member of the advertising agency MDC Partners network which includes clients such as Kraft, Charles Schwab, Hotels.com, Mondelez International and more.
Senecal (http://www.adweek.com/tag/lori-senecal/) focuses on the company’s global growth, development and expansion which includes bringing together CP+B’s eight international offices in the US, Brazil, England, Sweden, Denmark and an office opening soon in Hong Kong.
Throughout her career, Lori Senecal performed the duties of president and chief executive officer at MDC Partners, chairman, president and chief executive office at Kirshenbaum Bond Senecal & Partners, (Kbs+) President of McCann-Erickson Worldwide’s New York office and global chief innovation officer at McCann Worldgroup.
During her term with Kbs+, the successful entrepreneur transformed the firm from a 250-person domestic agency to an 900+ person global company.
What’s more Senecal has built strategic partnerships, started innovative business groups and encouraged global agency growth. She shares her leadership experience through public speaking, award juries and op-eds.
In a story published by the Huffington Post, Senecal talked about not waiting for leadership openings to find you, but rather be in possession of your own.
She also addressed how she focuses on putting together a tradition that encourages people to want to be part of an influential assignment together. Senecal gave the example of Kbs+ and their principle of the strength of invention.
According to Senecal, the company holds invention competitions that every employee can take part in and inventing environments such as a fully equipped tech shop.
Senecal also talked about how mentorship has made an impact in her professional and personal life. She pointed out how she had some amazing mentors and now it is the time for her to be the mentor.
She spoke to the privilege of being the mentor to many gifted women and how it is of great importance to her to spend time with female leaders of the next generation.
Senecal also discussed how she maintains a work/life balance, such as eating healthy and exercising and how her life experience made her the leader she is today.
Her achievements in the industry take in being named one of AdAge’s Women to Watch for 2014 and a Quantum Leap award for leadership and innovation at the SWNY Game Changer Awards.