How OSI Group Turned from a Small Meat Processing Plant into an International Brand

OSI Group is all about a global brand. The company has facilities in Australia, United States, Austria, U.K, Brazil, Ukraine, Canada, Taiwan, China, Spain, Germany, Poland, Hungary, Philippines, India, Netherlands, and Japan. The company has a vast food network of more than 65 facilities and more than 20,000 employees across 17 countries. The privately owned American holding company has its headquarters in Aurora, Illinois.

The food processing company produces and sells value-added protein foods and many other food-related products to retail brands and food service brands. OSI opened its first family meat market in 1909 in Chicago and had always been determined to help clients succeed. This is a smart way of doing business as their client’s success means they get more business.

OSI Group came up after Otto & Sons re-branded to become the company OSI is now. This happened in 1975 and became the exclusive supplier to McDonald’s after a long history of working with McDonald’s from its conception days. The growth of McDonald’s led to OSI becoming the conglomerate it is now. The company prospered and expanded in size and geographically as well. OSI Group was born in 2004 after the company changed its name from OSI Industries.

By 2011, OSI group was bringing in an annual revenue of more than $3 billion. It was listed by Forbes among the top 200 most profitable private companies in the country. The company has since grown in size and profitability and by 2016, they had doubled their profits, and were ranked among the top 60 largest privately held companies in the country. The growth of the company has been the direct result of their ability to maintain superior quality products and satisfied clients.

In 2016 OSI acquired a food plant in Chicago for $7.4 million. Tyson Foods formerly owned the plant. The 200,000 square-foot facility is close to other OSI owned facilities and will provide the company with the required infrastructure to continue growing. With customer needs changing fast the plant comes as an excellent addition to feed that demand.

OSI foods offer products for breakfast and lunch, entrées, snacks, desserts and side dishes. These products include but are not limited to bacon, breakfast sausages, specialty sausages, hot dogs, and cooked pork and beef products. The company also supplies raw and processed chicken products and much more.

From the first day the company opened its doors, it has provided consistency and good quality products. This goes to show that consistency and quality are timeless even in the business world.

OSI Group Info: www.forbes.com/companies/osi-group/

Billy McFarland, The Modern Entrepreneur

Billy McFarland started his first business at the age of 13, a small, but effective program to find customers for a local business. While he was a freshman computer engineering student at Bucknell University, he started a company called Spling which helps businesses increase their internet presence by the optimization of their content. Spling is still an ongoing business, with McFarland at the helm as CEO. Clients include Discovery and Universal.

According to INC, Billy McFarland founded Magnises, a New York City platform strictly for millennials, allowing them to receive very attractive discounts at many of their favorite restaurants, bars, clubs, events, travel excursions, and special occasions. For the modest annual membership fee of $250, a member receives “The Black Card.”

All of the member’s pertinent information is copied from his or her debit or credit card onto the Black Card’s magnetic strip. The Black Card is used to pay for services at local businesses, and the discounts are automatically applied. By the end of 2015, McFarland already had over 10,000 memberships and counting.

Millennials love it, as they are social animals, and here is a way to save money at many of their favorite haunts. They enjoy getting together and talking shop, bragging about their exploits and obtaining business contacts.

Membership in Magnises is not a given as evidenced by the online application for which is required to be completed and approved by management. A good referral from a current member always helps. The Black Card has become a status symbol, and current members are quick to admonish their peers if they are not a member.

The target demographic of young professionals, entrepreneurs, management types in the garment industry and the IT space, and anyone else who might be somebody moving ahead, between the ages of 21 and 35. This is the magic grouping that makes the concept sizzle, and they love it.

McFarland is thinking about the expansion of the concept to other cities, and Boston, Chicago, Los Angeles, Atlanta, London are prime targets, as he explains that millennials are the same breed, wherever you find them. His business model works well, and the future looks bright, especially since the same model is bound to be received by millennials elsewhere.